Priya Ramaswamy

Data Lead, StreamWrapped

About Priya

Priya leads StreamWrapped's data work — building the pipelines that ingest, deduplicate and aggregate TikTok Live gift events across thousands of public livestreams. She writes about what the data actually says about creator earnings, gifter behaviour and country-level patterns.

Covers: analytics · country data · gifter behaviour · monetization patterns

Articles by Priya

• How to Research a TikTok Live Niche Before You Go Live: A Public-Data Playbook
  Most people start a TikTok Live stream on a hunch. The creators who earn study what already works first. Here's how to use public Live data to pick a niche, read a winning stream, and build something worth supporting.
• How to Read Your TikTok Live Analytics — Diamonds, Viewers, Retention
  TikTok's in-app Live analytics surface a lot of numbers but very little guidance on which ones matter. Here's how to read each metric and what it actually tells you about a stream.
• How TikTok Live Subscriptions Work — And Why Top Creators Use Them
  TikTok Live Subscriptions are the closest thing the platform has to recurring income. Here's how the tiers work, what subscribers get, and why most creators underuse the feature.
• The Top Gifting Countries on TikTok Live in 2026
  TikTok Live earnings are not evenly distributed globally. Here's a ranked breakdown of the top gifting countries, why each one is on the list, and where the next wave of growth is coming from.
• The Best Times to Go Live on TikTok for Maximum Diamonds
  Live streaming earnings vary 3–5x depending on when you go live. Here's the actual gifter activity heatmap by country, plus the strategic windows top earners use.